Juice Beauty

Once Upon A Time…
Women and men, babies and children were all very sad.They felt troubled because they had started to realize that many of the soaps, cosmetics and lotions that they used every day contained unhealthy, synthetic chemical ingredients. Many people felt unwell and some people were even becoming very sick. Then gradually some people realized that they could choose to make healthy products instead of unhealthy ones, and everyone would be happy and feel better. One of those brave people was Karen Behnke, and she gathered together some wise helpers and they created new healthy products for the people and thus was born Juice Beauty.

LeafIcon35x35Innovative Organic Body Care

Once upon a time…
There is something magical about that phrase. When we see or hear those words, we know that a good story is about to be told. The Juice Beauty story begins with one woman (Karen Behnke) who had an interest in healthy lifestyle choices. Her interest became a passionate imperative when she became an expectant mother. With pregnancy, the knowledge, that more than 60% of what we put onto our skin is absorbed into our bodies, becomes suddenly more acutely consequential. Karen’s existing interest in health was honed through pregnancy and she observed that there was a need for more options, choices, and selections for people (and expectant mothers) for safe healthy personal care products. So, she assembled a team of scientists and specialists and ‘hi ho hi ho’ it was ‘off to work we go’. Thus, was Juice Beauty founded.

Juice Beauty is a California based skin care, hair care and cosmetics company who are able to boast a 98% organic content ratio in their products, thanks in part to their use of an organic juice base. They adhere to USDA Organic Standards, the California Organic Products Act (COPA), and NSF standards. Every product that Juice Beauty offers is certified organic. Juice Beauty products score very well on the EWG (Environmental Working Group) Skin Deep Cosmetic Database. They also have an impressive range of offerings, which includes some very nice skin care essentials for teens and items appropriate for children. There are also excellent Juice Beauty selections for men. For women, in addition to cleansers, moisturizers, masks and toners there are some very welcome makeup choices providing much-needed alternatives to the big cosmetic brands, which are so laden with toxic chemicals.

Innovator in Organic Skin and Hair Care

For me, Juice Beauty stands out as an innovator in their field. They pioneered the idea of replacing the water content in personal care items with an organic fruit juice base. In doing so, they have been able to dramatically increase the levels of vitamins, antioxidants and phytonutrients in their products. Additionally, they have been on the cutting edge of the innovation of using fruit stem cells in their skin care products. Their effective Green Apple Peel has been granted a patent for its distinctive formulation, and they have patents pending on additional formulations. The effectiveness of their Stem Cellular Collection and Green Apple Age Defy Collection has been borne out by clinically validated testing. Additionally, their Blemish Clearing Collection shows very impressive results by the four-week mark, as reported by focus group participants.

Juice Beauty Ingredients – Their List of ‘Naughty and Nice’

As we should expect, Juice Beauty does not use any parabens, petroleum by-products, propylene or butylene glycols, phthalates, sulfates, PEG’s, TEA, DEA, silicones, artificial dyes, ‘fragrance/parfum’. There are an additional 400+ chemical ingredients that they do not use, but which are commonly found in products marketed by big brand names. They use approximately 36 organic ingredients and many more natural plant ingredients to make up their personal care items. There is no animal testing and Juice Beauty products contain no animal byproducts, except for honey and/or beeswax in a small number of products. Ingredients are listed in full for each of their products. In addition, Juice Beauty uses no GMO’s and all products are gluten free.

Juice Beauty Ingedients

Earth Friendly Actions

Juice Beauty also implements ecologically responsible measures as part of their standard operating procedures. For example, they utilize solar power, recycled and recyclable containers, recycled paper and soy based inks. In addition, they source as many ingredients as possible from USDA certified farms that are located on the west coast, thereby cutting down on fuel consumption.

Juice Beauty continues to improve their formulations and their efforts have been rewarded by frequent accolades for many of their products in numerous lifestyle magazines and by way of voluntary product reviews from customers. They receive bonus points from me for not filtering/censoring customer feedback. Juice Beauty recognizes that all respectfully submitted customer feedback is valuable and that there is a reason there are many flavours of ice cream. 🙂

Juice Beauty Offers Organic Cosmetic Options

Juice Beauty products are a welcome addition to the choices that have become available to health conscious consumers in recent years. I especially applaud their commitment and successful efforts to provide women with better choices for makeup items.

Look for Juice Beauty to continue to be an innovator in the area of makeup, hair and skin care. I expect that they will continue to refine their product line and be strongly influential in their field for many years to come. I think that the story of Juice Beauty has just begun.

Natural Pure Body Care Leaf Vine

Natural Pure Body Care Leaf Vine